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Stakeholder Management and the Endangered Wildlife Trust
作者姓名:Gavin Price
商品類型:Case (Field)商品編號:9B10M066
出版日期:2011/01/12內容長度:11 頁

The Endangered Wildlife Trust (EWT) had been in existence for 35 years and up until recently had grown organically by taking on new projects as and when they arose. While this had had the advantage of the EWT maintaining its relevance, the EWT had lost focus as a result. A new strategy was developed in 2008 before the impact of the financial credit crisis and the resulting economic downturn. The downturn had affected the amount of funds the EWT received .....more

Market Stretch
作者姓名:Gavin Price; Margaret Sutherland
商品類型:Case (Field)商品編號:9B09M046
出版日期:2009/06/25內容長度:11 頁

Bio-Oil is a multi-purpose skin care product that has gone from being sold only in South Africa to being the No. 1 scar treatment product in 16 of the 17 countries that it is distributed. Retail sales have jumped from R3 million per annum to R1 billion from 2000 to 2008. Justin and David Letschert made key decisions to eliminate all of the other 119 products that were being manufactured by the company that they took over in 2000, and focused on the .....more